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How Australian Companies can benefit from SEO

Once you have solidified the online presence of your business, the next challenge is to continue attracting visitors with the possibility of converting the majority of them into loyal clients. This is where internet marketing comes in. Internet marketing, referred to as online marketing in some circles, is the process of selling a brand or a business using tools that drive leads, traffic, and sales over the internet. It is a costly practice but it brings with it the potential to exponentially grow your business. SEO is one of the marketing tools that an online marketer can’t afford to ignore.